Marketing and
Brand strategy

We work with you to develop a marketing plan that will deliver increased brand awareness and sales.

We have developed such plans for many companies across Southern Africa and within diverse sectors. Our approach works across many types of businesses because we stick to the core principles of effective marketing that applies everywhere.

Creating a strong brand is always desired but not often achieved. Brand Identity is more than just a Logo, it’s the fibre and feel of your business which means people can pick you out from a crowd of competitors. Much like DNA it’s complex to create, but when done properly, it prints a permanent, unique stamp on everything you do.

Brand strategy builds on a vision, is aligned with your business strategy, emerges from a company’s values and culture, and reflects an in-depth understanding of your customer’s needs and perceptions. We build brands that clearly define your positioning, differentiation and competitive advantage.

strategic marketing
    The following typically form part of a strategic marketing plan:
  • Brand identity development
  • Customer value propositions
  • Key Activation plans
  • Marketing messaging (Positioning Statements)
  • Setting marketing budgets

We believe in the following processes to build a successful brand

Brand Storytelling

We love brands that tell a story, packaging that excites, websites that convert, and campaigns that engage.

At the Rod Marketing we invest in a half-day session facilitated by us, we will work with your team to get to the heart of who you are and why you matter. The result is a clear and concise understanding of your brand. We are big enough to flex to the largest projects but small enough to give you direct dialogue with the team at every stage. The best results come from the closest collaborations, and our clients have access to everything we have to offer. So how do you make sure your branding is telling the right story? Whether starting from scratch or rebranding, a well-thought-out brand strategy is a cornerstone for any business wanting to make a lasting impression.

Logos + Visual Identity + Collateral

You can see it, touch it, hold it, hear it and watch it move. Design fuels market recognition and increases differentiation and makes brand ideas accessible. Design identity takes separate elements and unifies them into a system. The Rod Marketing focus is creating and executing lasting design strategies for our clients, that build strong and memorable brands.

Visual Identity
  • Logo
  • Stationery (letterhead, and Business Cards)
  • Brochures
  • Flyers
  • Postcards
  • Newsletters
  • Print Ads
  • Promotional giveaways

Naming + Tagline

A great name says it all. They shed light on your product or service. They’re captivating and memorable, protracted on lips and in brains. We’re talking about names, slogans, and taglines—the three crown gems of brand writing. And in a marketplace filled with similarity, they matter more than ever. Having named a handful of companies, a couple of brands, and a few dozen products and services, we are confident that our naming process offers unique benefits:

  • All your names and tagline ideas are both tested and successful. The results are typically as diverse as they are stunning.
  • Depending on your subject matter and budget, you get 3 name ideas instead of 1.
  • Instead of paying tens of thousands of rands for one name, you pay for our time. That’s it. No catches.

Marketing management

We serve as your outsourced marketing coordinator and marketing manager, helping you implement a marketing plan without the need to employ someone. We are experienced project managers that have worked on both digital marketing assignments, such as graphic design, websites, and social media, and traditional activities such as tradeshows. We have an established and growing network of professional, trusted suppliers that we use but are also open to working with your existing network.

    We cover the full range of marketing projects through our partner network
  • Content marketing/writing
  • Social Media Management
  • Graphic design
  • Marketing coaching
  • Website design & development

We work with Executives, Internal marketers and business owners, to transfer our skills and build capacity and grow your business. We have a track record of coaching junior marketers to help them become more effective in their roles. We have also advised many senior managers on how to take a more strategic approach to brand building and investing smartly in marketing activities.

Marketing coaching assignment

  • Writing a marketing plan
  • Briefing and managing suppliers
  • Developing a social media plan
  • Reading marketing data and preparing reports
social media plan
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