Rethabile’s work experience spans to almost 20 years in the Insurance Industry. She has a strong background in areas such as Strategy, brand strategy, Marketing, PR, Communication, Business development to mention a few. Rethabile worked for companies like Lion of Africa Insurance & Lion of Africa Life Insurance as Head- Group Marketing, Old Mutual SA as Senior Marketing Consultant Northern Region PFA, Old Mutual Emerging Markets as Senior Project Manager- Marketing. The Chief Executive Officer (CEO), Executive Director and Co-Founder of WAY FINANCIAL SERVICES (WAYFS) FSP50619, an Insurance Life Cell Captive underwritten by Guardrisk Insurance Company Limited FSP46. For the past two years working as the Chief Executive Officer for WAYFS, her role was to incept the Life Cell captive (Long term Insurance). To ensure license requirements are met. The Cell captive insurance license was granted on the 31st of July 2018, The Cell captive operates in the Assistance business selling funeral benefit product and in the Life space, building new products such as Life cover, Disability, Dreaded Disease.

Part of her job’s brief as the company CEO was to make sure the agents are well trained on the actual insurance products the company sells on the sales technique and on the ethical and legal compliance issues the company is bound to face.

To be effective CEO, her role included helping the Sales Agents convert their weaknesses into strengths; accompanies them on field visits, when necessary. It is also critical that as a CEO She is very well-versed in insurance laws and regulations, to protect the company against ethical issues or lawsuits. Rethabile has experience in incepting and setting up Insurance cell captives – Way Financial Services (WAYFS) and Brokerage, NFS Insurance Brokers (NFSIB) with vast experience in New Business development, Product development and launching of the new products, Underwriting, Compliance, and legal framework within the Insurance Industry.

She is currently the Managing Director (MD) for The Rod Marketing, a subsidiary of ECAT Online System where she serves as the Executive Director and Marketing Director. ECAT Online is a web development and online Marketing Agency, certified Google Partner, E-commerce, SEO specialist and top google Ad words expert based in Pretoria, with a footprint in Johannesburg and Durban, has a proven track record of generating leads through numerous Google Ads Marketing platforms. Rethabile’s responsible is overseeing the development and implementation of marketing strategies to drive sales and build brand awareness. Her responsibilities include developing an overall marketing plan, approving campaigns, and measuring the return on investment of various advertising methods.

An astute and level-headed strategic thinker backed by industry recognized expertise in the fields of Insurance, Brand

Innovation, Marketing and Communications Management, Corporate Social Investment, Business Development and Stakeholder Relations. Her skills include Leadership skill, Creative Skill, Business Communication and writing Skills, Negotiation Skill, Influencing Skill, Project Management skill, Analytical skill, Computer Skill, Business Strategy and Marketing Strategy skills, Networking Skill.

Rethabile runs a Strategic Marketing Consultancy as Managing Director of THE ROD HOLDINGS PTY (LTD), She is an intelligent business leader with managerial, professional etiquette.

She is a hard worker, innovative, committed, and forward-thinking leader, who holds a post Graduate degree in Management advance programme (MAP98) from the WITS Business. She is currently pursuing a post Graduate degree in Master of Management in Strategic Marketing at the WITS Business School. It is in this same regard, that Rethabile is one of the many sought after female industry experts in the field of marketing and Insurance.

She is a success oriented, self-motivated and determined all round marketing expert who holds various academic accreditations from well recognized institutions such as the WITS Business School, University of Cape Town’s- Graduate School of Business, Damelin, the Old Mutual Business School and the Institute of Marketing Management (IMM), (Insurance Regulatory Examination (RE5) to name a few.

She is passionate about empowering women!

In 2016 she was selected to join the panel of judges at the Standard Bank Top Woman Awards.

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