Branding

Brand strategy builds on a vision, is aligned with your business strategy, emerges from a company’s values and culture, and reflects an in-depth understanding of your customer’s needs and perceptions. We build brands that clearly define your positioning, differentiation and competitive advantage.

We believe in the following processes to build a successful brand

Brand Storytelling

We love brands that tell a story, packaging that excites, websites that convert, and campaigns that engage.

At the Rod Marketing we invest in a half-day session facilitated by us, we will work with your team to get to the heart of who you are and why you matter. The result is a clear and concise understanding of your brand. We are big enough to flex to the largest projects but small enough to give you direct dialogue with the team at every stage. The best results come from the closest collaborations, and our clients have access to everything we have to offer. So how do you make sure your branding is telling the right story? Whether starting from scratch or rebranding, a well-thought-out brand strategy is a cornerstone for any business wanting to make a lasting impression.

Logos + Visual Identity + Collateral

You can see it, touch it, hold it, hear it and watch it move. Design fuels market recognition and increases differentiation and makes brand ideas accessible. Design identity takes separate elements and unifies them into a system. The Rod Marketing focus is creating and executing lasting design strategies for our clients, that build strong and memorable brands.

Visual Identity
  • Logo
  • Stationery (letterhead, and Business Cards)
Marketing Materials/Collateral
  • Brochures
  • Flyers
  • Postcards
  • Newsletters
  • Print Ads
  • Promotional giveaways

Naming + Tagline

A great name says it all. They shed light on your product or service. They’re captivating and memorable, protracted on lips and in brains. We’re talking about names, slogans, and taglines—the three crown gems of brand writing. And in a marketplace filled with similarity, they matter more than ever. Having named a handful of companies, a couple of brands, and a few dozen products and services, we are confident that our naming process offers unique benefits:

  • All your names and tagline ideas are both tested and successful. The results are typically as diverse as they are stunning.
  • Depending on your subject matter and budget, you get 3 name ideas instead of 1.
  • Instead of paying tens of thousands of rands for one name, you pay for our time. That’s it. No catches.

Brand Strategy + Research

Growing your business is our business. Our marketing strategy team helps you grow a loyal and engaged audience while building the business case for new initiatives that drive measurable change. At the Rod Marketing, we the time to learn everything we can about your audience, operation and industry to bring your brand to life. Our process includes custom surveys, marketing research, and interviews.

We help bridge the gap between finding the right ideas and correctly executing them. By ensuring program strategy is rooted in driving quantifiable outcomes, you will feel confident driving forward.

  • Brand Research & Development
  • Brand Strategy & Positioning
  • Positioning Statement
  • Values
  • Value Proposition
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